Why is a 2002 dating book rising in popularity?

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Why is a 2002 dating book rising in popularity?

A 2002 dating book that tells women not to be too nice, needy, nurturing or available to men has had a resurgence in popularity.  Sherry Argov’s ‘Why Men Love Bitches’ recently cracked the UK top ten Bestseller list after going viral on Tik-Tok.  But why has the book become so popular among today’s younger women?   And,  how come the teens of 2021 are suddenly going mad for a book that was written before dating apps, social media and #MeToo?  Author Sherry Argov joined Andrea to discuss. Listen and subscribe to Lunchtime Live on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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Why is a 2002 dating book rising in popularity?