What is the psychology that makes some adverts work?

Breakfast Business with Joe Lynam

Presented by Newstalk's Business Editor Joe Lynam, this 30-minute programme focuses on the key business stories from home and abroad, market analysis, new business innovations and profile interviews. Listen and subscribe to Breakfast Business with Joe Lynam on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'

What is the psychology that makes some adverts work?

Some adverts are memorable and others totally forgettable. Seán Higgins is the Managing Director of Future Proof Insights. He specialises in the use of Consumer Neuroscience and Neuromarketing where they use various biometric sensors to measure effectiveness using subconscious measures. Seán spoke to Joe on the show this morning to discuss what is the psychology that makes some adverts work? Listen and subscribe to Breakfast Business on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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What is the psychology that makes some adverts work?