''Those adverts are aimed at a market that still buys into that notion of Ireland''

The Hard Shoulder

The Hard Shoulder with Kieran Cuddihy on Newstalk. Join Kieran every weekday afternoon from 4-7pm for a round-up of the day’s events, interviews with the people at the centre of the stories – and a bit of craic along the way. Listen and subscribe to The Hard Shoulder on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

''Those adverts are aimed at a market that still buys into that notion of Ireland''

When the trailer for Wild Mountain Thyme was first released we weren't overly impressed, Emily Blunt and Christopher Walken tried their hand at their best Irish brogue. And while here in Ireland we felt it was a poor attempt at representing the country, Tourism Ireland is using the film to promote the Emerald Isle and attract tourists here To talk about the impact of these sorts of tourism campaigns, Anton Savage was joined by Noel Cunningham, Donegal Person of the Year and Ambassador for Harvey’s Point Hotel. The Hard Shoulder Listen and subscribe to The Hard Shoulder on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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''Those adverts are aimed at a market that still buys into that notion of Ireland''