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The Last Word with Matt Cooper
There has been a substantial increase in sales of non-alcoholic beer in Ireland. Sales increased by 65% from 2017 to 2018, and overall alcohol consumption has declined by about 24% since 2001. According to a survey by the Irish Brewers Association last year, 57% of respondents wanted to have more non-alcoholic beer options available on menus or at bars throughout Ireland. Why has the demand for these options increased? Are Irish consumers simply becoming more health-conscious? Jonathan McDade from the Irish Brewers Association and Cormac O'Dwyer, Head Brewer with the Dungarvan Brewing Company, joined us to discuss this. Listen to the interview in full by pressing the play button on this page.