Leinster Rugby is entering the Metaverse

Breakfast Business with Joe Lynam

Presented by Newstalk's Business Editor Joe Lynam, this 30-minute programme focuses on the key business stories from home and abroad, market analysis, new business innovations and profile interviews. Listen and subscribe to Breakfast Business with Joe Lynam on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'

Leinster Rugby is entering the Metaverse

Last October, Facebook became Meta - and since then different global brands have unveiled their vision for the Metaverse, which is a more immersive virtual reality experience, where users can engage in conversations, shop, or enjoy gigs and other live events. Leinster Rugby and their innovation partner Bearing Point showcased their first venture into this new realm yesterday. This included a tour of a virtual Aviva Stadium. Newstalk’s Technology Correspondent, Jess Kelly was there and met with Kevin Quinn, Head of Commercial Marketing at Leinster Rugby who explained why the club is entering the Metaverse. Listen and subscribe to Breakfast Business on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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Leinster Rugby is entering the Metaverse