Irish Designer Features In Pharrell & Jay-Z Video: 'Keep Working Hard, You Never Know When It Will Pay Off'

When Florence Ojo got an email from someone asking her to appear in the new video from Pharrell Williams and Jay-Z, she did the typically Irish thing and declared it a scam. With two days notice, she told the 'scammers' that she wasn't available to appear in the music video as she works full-time. Soon, however, she came to realise that the email wasn't a scam at all, and the multi-award winning superstar producer did want to use her for his new video, Entrepreneur. The team jetted to Ireland, where they met Florence at her home in Tallaght. The video, which focuses on black-owned businesses, featured people from all around the world from HBO star Issa Rae to our own Florence Ojo. Speaking to Dermot and Dave, Florence revealed how her work at M.I.O Prints was spotted by Pharrell's people, and her that the video will bring her prints to an international audience. [audio mp3="https://media.radiocms.net/uploads/2020/09/29123830/FlorencePodcast.mp3"][/audio]

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Irish Designer Features In Pharrell & Jay-Z Video: 'Keep Working Hard, You Never Know When It Will Pay Off'