Podcasts

Joe Foster - Co-Founder of Reebok

When we think of premium sportswear, global brands such as Adidas, Puma, Nike, and of course Reebok come to mind. But not many people would know that Reebok itself has humble beginnings starting in a terraced house in Bolton and went on to become a multi-billion dollar global brand. Bobby is joined by co-founder Joe Foster to chat about the business' beginnings, its eventual foray into the American market, and his new book 'Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand'. Listen and subscribe to Down to Business with Bobby Kerr on Apple Podcasts and Spotify.    Download, listen and subscribe on the Newstalk App.    You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'. see more