How powerful can branding be?

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How powerful can branding be?

He may be legally and constitutionally barred from serving a third term in office, but that hasn't stopped Donald Trump putting ‘TRUMP 2028’ red caps on sale. His online store crashed due to the demand. Will the power of merchandising shape the narrative, and no matter how impossible, will TRUMP 2028 be an inescapable force for the next few years? Joining Andrea to discuss is Lorraine Carter from Persona Branding & Design and Professor Scott Lucas, Professor of American Studies and International Politics at University College Dublin. Image: Trump Store

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How powerful can branding be?