The daily dose of madness and intrigue from Sean Moncrieff and his rebel radio crew Listen and subscribe to Moncrieff Highlights on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'
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How important is our sense of smell in our day-to-day lives? Very important it turns out. More and more brands are following in the footsteps of Abercrombie & Fitch , LUSH and Subway, who use their strong scents to draw customers in. Sean is joined by Dr. Alan Hiersch, Neurological director of Smell and Taste Research Foundation in Chicago to explain the powerful link between scents and brands.