Data Analytics

Down To Business

Join Bobby Kerr for Ireland's premier business show covering all enterprise-related topics from personal finance to business news. Listen and subscribe to Down To Business on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'

Data Analytics

Psychological Targeting has gotten a pretty bad reputation over the past few years. While the Cambridge Analytica scandal gave us an insight into how psychometrics can be used for more nefarious goals, what if we could use it to make a better, more democratic society or maybe even help you find that job which is right for you? Sandra Matz is a computational social scientist and an Assistant Professor of Management at Columbia Business School in New York and she joined Bobby to chat about how data analytics could be used for good.

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Down To Business

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