Is this new ad from the RSA too gruesome?

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Is this new ad from the RSA too gruesome?

A new ad campaign by the Road Safety Authority shows blood on the hands of those who drink and drive, as well as those who don’t call it out. But, is it too gruesome? Or do we need this shock factor to call out those who drink to drive? Joining Andrea to discuss is Sarah O’Connor, Director of Partnerships and External Affairs at the RSA, Dominic Brophy, Director of Professional Driving Instructors Association, Mairead McDonnell Teacher and Psychotherapist, as well as listeners. Image: RSA

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Is this new ad from the RSA too gruesome?